Landscaping Direct Mail Case Study: G&C Landscaping
Mailer Design The Situation
GC Landscaping and Snowplowing is a family-owned, full-service landscaping company located in Attleboro, MA. They called PostcardMania for help attracting new clients to get a jump on spring.
The Solution
After talking with our marketing consultants, the landscapers decided to send direct mail postcards to people in their area promoting their services.
Heres why the postcard worked:
- The image of a beautiful, green, manicured lawn tells recipients right away what theyre offering
- The clear, bold headline appeals to prospects who are tired of dealing with the hassle of lawn care
- The offer of a FREE mow eliminates any risk of doing business with them
GC sent their postcards to single-family dwellings along mail carrier routes where the average home value was $320,000 or higher. Using this kind of mailing list (called resident/occupant) lowers your postage cost because there is less sorting for the postal service to do!
The Results
$2,500 or a little more in immediate revenue!
After mailing 4,591 postcards one time, GC Landscaping acquired 30 new customers, generating $2,500 in immediate revenue for their business. If any of those clients become regular customers, that number will grow exponentially!