GC Landscaping and Snowplowing is a family-owned, full-service landscaping company located in Attleboro, MA. They called PostcardMania for help attracting new clients to get a jump on spring.
After talking with our marketing consultants, the landscapers decided to send direct mail postcards to people in their area promoting their services.
Heres why the postcard worked:
- The image of a beautiful, green, manicured lawn tells recipients right away what theyre offering
- The clear, bold headline appeals to prospects who are tired of dealing with the hassle of lawn care
- The offer of a FREE mow eliminates any risk of doing business with them
GC sent their postcards to single-family dwellings along mail carrier routes where the average home value was $320,000 or higher. Using this kind of mailing list (called resident/occupant) lowers your postage cost because there is less sorting for the postal service to do!
$2,500 or a little more in immediate revenue!
After mailing 4,591 postcards one time, GC Landscaping acquired 30 new customers, generating $2,500 in immediate revenue for their business. If any of those clients become regular customers, that number will grow exponentially!