The Situation

Carter Lawn Care is a landscaping company located in the Fort Edward, NY. They wanted to increase their annual revenue, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Beautiful photos of landscapes to give them a positive impression of their work
  • A QR code that goes to their website for more information
  • An offer for a free consultation and estimate
  • A list of available services

Carter Lawn Care mailed 3,000 postcards to local residents using a resident/occupant mailing list. They also ran matching digital ads through an Everywhere Small Business campaign on Google and Facebook.

The Results

They generated $15,000 in revenue!

As a result, they received 8 responses and converted 6 of them. Each new customer generates an average of $2,500, so Carter Lawn Care made $15,000 from this new business. Their lawn customers tend to stay with them for years, so if these customer stick with them for the next 5 years they will make $75,000!

 

CSID: 58112