The Situation
Pristine Grounds Management is a landscaping company located in Forbes Road, PA. They wanted to increase their annual revenue by getting more regular customers, so they reached out to PostcardMania for marketing assistance.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- Beautiful photos of landscaping jobs they have completed
- A list of their services on the back of the card
- A strong headline that captures the prospect’s attention
Pristine Grounds Management mailed 3,000 postcards to a resident/occupant list that targeted local homeowners. One-thousand cards were mailed monthly from March to June.
The Results
They generated $20,000 in revenue!
As a result, they received 20 responses and converted 10 of them. These new landscaping clients generated $20,000 in revenue. There is also the potential for these new clients to bring in another $1,650 a year since each one brings in $165 a month on average for lawn care.
With an upfront investment of $2,033, their ROI amounts to 884%. If these new customers stay with them for another 5 years, their ROI will increase to 4,819%!