The Situation

Rose Lawn Care Services is a landscaping company in Falmouth, MA. They wanted more regular lawn service and landscaping jobs in order to increase their annual revenue, so they reached out to PostcardMania for help.

The Solution

PostcardMania customized a 6 x 8.5 inch postcard that included the following features:

  • An offer for a free consultation and estimate
  • A QR code that when scanned goes to their website for more information
  • Photos of beautiful landscaping jobs they completed to increase interest in their services
  • A list of benefits on the back of the card

Rose Lawn Care Services mailed 11,138 postcards to a resident/occupant mailing list that targeted residents in the local area. They also ran coordinated digital ads on Google and Facebook through an Everywhere Small Business plan to increase interest from prospects who were also receiving the mailers.

The Results

They generated $27,000 in revenue with postcards!

As a result, they received 30 responses and converted 15 of them, which brought in $29,000 in revenue! With an upfront investment of $8,827, their ROI amounts to 229%.

Since they have been extra busy with this new business, Rose Lawn Care Services has hired two more employees!

CSID: 57932