The Situation

Grow Control Landscape is a landscaper in El Monte, CA. They needed more customers, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that includes the following features:

  • Offers for free lawn fertilization with a maintenance plan and a free irrigation inspection
  • A five-star review from a satisfied customer on the back of the card
  • A list of benefits to show why they are better than competitors
  • A strong headline that grabs the prospect’s attention

Grow Control Landscape mailed 6,000 postcards and targeted single-family homeowners who were 40 and older in the local area. The postcards were on a weekly mailing schedule, and each mailing had 2,000 postcards.

The Results

They generated $3,840 initially and expect to bring in $19,200 total!

As a result, Grow Control Landscape received 3 responses and converted 1 of them. Each customer brings in about $3,840 annually and has a lifetime value of $19,200. So their anticipated return on investment from this new customer is 420%.

CSID: 55266