The Situation
Grow Control Landscape is a landscaper in El Monte, CA. They needed more customers, so they reached out to PostcardMania for marketing help.
The Solution
PostcardMania designed a 4.25 x 6 inch postcard that includes the following features:
- Offers for free lawn fertilization with a maintenance plan and a free irrigation inspection
- A five-star review from a satisfied customer on the back of the card
- A list of benefits to show why they are better than competitors
- A strong headline that grabs the prospect’s attention
Grow Control Landscape mailed 6,000 postcards and targeted single-family homeowners who were 40 and older in the local area. The postcards were on a weekly mailing schedule, and each mailing had 2,000 postcards.
The Results
They generated $3,840 initially and expect to bring in $19,200 total!
As a result, Grow Control Landscape received 3 responses and converted 1 of them. Each customer brings in about $3,840 annually and has a lifetime value of $19,200. So their anticipated return on investment from this new customer is 420%.
CSID: 55266