Eastern Grounds Landscaping is a landscaping and snow removal company in Bowie, Idaho. They were looking for help in expanding their business with postcards, so they came to us for help.
Eastern Grounds wanted to mail their postcards to their own customer base as well as a list of leads they had generated. Therefore, they needed a design that would get response from both lists.
Here’s what made their postcard design a success:
Eastern Grounds provided a list of their own customer base plus a list of their own leads they had generated. They mailed to these lists two times and got incredible results!
20 responses resulting in $8,000— a 189% ROI!
From just 4,491 postcards mailed out, 20 people responded— immediately generating $8,000 in revenue! This was an ROI of 189%, which is amazing for just 4,491 postcards mailed! However, the long-term ROI of this campaign is estimated at a staggering 3,521.8%… which means this campaign will continue to generate revenue even into the future for Eastern Grounds — and that’s what makes it a success!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other Landscapers!