LANDSCAPING SERVICES CASE STUDY
Onelawn Solutions
They generated $25,000 in revenue!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Onelawn Solutions
The Situation
Onelawn Solutions is a landscaping company based in Covington, Tennessee. They wanted to increase their client base and enhance their market presence in the local area. To achieve this, they sought the expertise of PostcardMania for a direct mail marketing campaign.
The Solution
PostcardMania designed a 6 x 8.5 postcard featuring several compelling elements:
- An eye catching headline “Spring is in the air – Spring Cleanup Social Offer!’”
- Social proof with a statement, “Over 150+ clients serviced in the area”
- Visuals showcasing the quality of their landscaping work
- A 5-star rating graphic to enhance credibility
- A comprehensive list of services offered
- A strong call to action, “Sign up for a FREE 24-hour estimate for regular lawn mowing with our maintenance plan”
Onelawn Solutions mailed 2,177 postcards to their targeted local contacts.
The Results
They generated $25,000 in revenue!
The campaign yielded impressive results, with 15 responses and 10 conversions. This resulted in $25,000 in revenue. Given their investment of $1,516, the return on investment (ROI) for Onelawn Solutions was an astonishing 1,548%!!
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