The Situation

Wharram Lawn & Landscape, a landscaping company based in Byron, NY, was seeking to attract new clients to grow their business. To achieve this, they decided to use a targeted direct mail campaign and reached out to PostcardMania for assistance.

The Solution

PostcardMania crafted a 6 x 8.5 postcard with an appealing design and strategic content, including:

  • Beautiful imagery showcasing the quality of their landscaping work.
  • Strong call to action: “Relax, let our team go to work for you.”
  • Clear list of services provided by Wharram Lawn & Landscape.
  • QR code for easy access to their website.

The company mailed out 1,500 postcards to homeowners in the local area.

The Results

They generated $9,000 in revenue!

The direct mail campaign delivered impressive results:

  • They received 15 responses.
  • Out of these, 10 responses were converted into paying customers.
  • With a lifetime value of $600 per customer, the campaign generated $9,000 in revenue.
  • With an investment of $1,687, the campaign achieved a remarkable ROI of 433%.

Wharram Lawn & Landscape was thrilled with the success and plans to continue using direct mail for future marketing efforts.

Want to get started on a landscaping or lawn care direct mail marketing campaign? Get in touch with one of our friendly marketing consultants – we are here to help!

CSID: 55916