The Situation

Kennedy Lawns is a landscaping company located in Brandon, TN. They wanted to bring in more customers, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6.25 x 8.5 postcard that included the following features:

  • 2 offers for discounts on lawn services
  • A five-star review from a satisfied customer
  • A 100% satisfaction guaranteed stamp on the card
  • Photos of landscaped they completed to entice the prospect to call them

Kennedy Lawns mailed 3,615 cards to an Every Door Direct Mail mailing list that targeted local residents.

The Results

They generated $7,200 in revenue!

As a result, they received 15 responses and converted 6 of them, generating $7,200. Since Kennedy Lawns spent $2,060 on this postcard campaign, their ROI amounts to 250%!

 

CSID: 55897