The Situation
Tonka Lawns & Landscape is a landscaping company in Blue Bell, PA. They wanted to increase the number of new customers coming in, so they reached out to PostcardMania for marketing assistance.
The Solution
PostcardMania customized a 6 x 8.5 inch postcard template that included the following features:
- An offer for a free consultation and estimate
- Photos of pretty landscapes to entice the prospect to call
- A list of available services
- A positive five-star review from a satisfied customer
- A QR code that the prospect can quickly and easily scan for more information
Tonka Lawns & Landscape mailed 5,000 postcards to local residents in the area.
The Results
They generated $9,000 in revenue!
As a result, they received 11 responses and converted 5 of them, generating $9,000 in revenue. With all of this extra work, they also had to hire a part-time employee.
With an upfront investment of $3,124, their ROI amounts to 188%.
Tonka Lawns & Landscape has continued their direct mail marketing campaign and has ordered another 2,500 postcards.
CSID: 56512