The Situation

Dave Quigg’s Local Tree Service LLC, a landscaping company based in Belton, MO, sought to expand their client base and boost revenue. To achieve their goals, they turned to PostcardMania for a strategic direct mail marketing solution.

The Solution

PostcardMania designed an effective direct mail campaign for Dave Quigg’s Local Tree Service LLC, which included mailing 91,000 postcards over five months. The postcards featured:

  • Compelling Design: Eye-catching visuals to capture attention that included the Dave’s family and a “Keep it local” call out.
  • QR Code: For easy access to get a quote!
  • Clear Benefit Call Outs: Quality without compromise and 24/7 emergency services call outs.
  • Clear Call-to-Action: Encouraged recipients to contact the company for tree care services.
  • Service Details: Highlighted the range of landscaping services provided by Dave Quigg’s Local Tree Service LLC.

The company used a resident occupant list to ensure their postcards reached local homeowners who could benefit from their services.

The Results

They converted 100 leads!

The campaign was extraordinarily successful, yielding impressive results:

  • Responses: 400
  • Converted Leads: 100
  • Average Revenue per Client: $60,000
  • Investment: $39,762

Dave Quigg’s Local Tree Service LLC’s direct mail campaign with PostcardMania highlights the incredible potential of targeted marketing. By investing in a well-designed postcard and leveraging a resident occupant mailing list, they were able to generate substantial revenue and achieve an exceptional ROI. In fact, Dave purchased another 90,000 cards after this campaign and is expecting more great results in upcoming campaigns.

This case study serves as a powerful example of how direct mail marketing can drive significant business growth in the landscaping industry. Get in touch with a marketing consultant today to get started on your own landscaping direct mail campaign!

CSID: 56629