The Situation

Jarmon Lawn Care is a landscaping company located in Barnett, MO. They wanted to increase their customers, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A professional photo of one of their lawn servicemen mowing a lawn
  • A five-star review from a satisfied customer
  • Two offers for a free quote and a free turf inspection
  • A list of services
  • The company website so the recipient can find more information online

Jarmon Lawn Care mailed 6,000 postcards to an Every Door Direct Mail mailing list that targeted residents in the local community. The mailings were split into 4 separate mailings.

The Results

They generated $10,000 in revenue!

As a result, 5 people responded and they converted all of them, generating $10,000 in revenue! With an upfront investment of $3,557, Jarmon Lawn Care achieved an ROI of 181%. This additional business helped them hire 2 more employees to keep up with the additional lawn jobs.

They have continued their direct mail marketing campaign and ordered another 6,000 postcards.

CSID: 56048