LANDSCAPING SERVICES CASE STUDY
Spring Green Lawn Care
He gained 10 new customers. which is a lifetime value of $28,000!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Spring Green Lawn Care
The Situation
Spring Green Lawn Care is a landscaping company located in Aiken, SC. They needed to bring in more customers, so they reached out to PostcardMania for marketing assistance.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- An offer for a free liquid aeration
- A strong headline
- A photo of the lawn care team
- A five-star review from a happy customer
Spring Green Lawn Care mailed 5,000 postcards to residents in the local area. The postcards were split into two mailings over two months.
The Results
He gained 10 new customers. which is a lifetime value of $28,000!
As a result, Spring Green Lawn Care gained 10 new customers which brought in $5,600 initially. Over time, these new customers have a lifetime value of $28,000!
Since they invested $2,979 in this direct mail campaign, their return on investment amounts to 88% in the short term and 840% in the long term.
