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The Situation

Upland Goldsmith Jewelers is a family-owned jewelry store in Upland, California. They were looking for an asthetic way to advertise their 44th annual sale so they came to PostcardMania for help.

The Solution

With the help of our marketing consultants, Upland Goldsmith Jewelers settled on a direct mail campaign that targeted their customer base and people around their business! They chose their existing customer base because they will be more receptive to the postcard because they already know and trust the business.

Upland Goldsmith Jeweler’s postcard design included a number of successful elements like:

  • A clear headline that indicates the event.
  • An offer only available when the recipient brings in the card, enticing them to come in.
  • Ways you can win prizes when you attend the event.

The Results

They received a couple hundred responses!

According to Upland Goldsmith, they received a couple hundred responses and about half of those responses converted into sales! Products can range from $25 to a few thousand dollars.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other jewelry stores.

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