The Situation

Le Joaillier Fine Jewelry is a jewelry store located in Locust Valley, NY. They were looking for a creative way to let nearby residents know about their jewelry so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign centered around the upcoming holiday season. Winter seasonal campaigns have historically performed well for jewelry stores, since everyone is looking for something nice for their loved ones.

Le Joaillier Fine Jewelry’s postcard design featured:

  • Seasonal imagery to emphasize the coming holidays
  • A $500 dollar coupon with the flexibility to use in store or online
  • Several pictures of their luxury jewelry

Because Le Joaillier Fine Jewelry sells expensive luxury jewelry, they needed to cover the bases and make sure their card reached nearby qualified prospects that could afford it. So, they used a mailing list of local homeowners and renters with a household income of at least $100,000.

The Results

They spent $2,953.74 with postage included, and so far, they have made roughly $10,000. That’s a 239% ROI!

So far, they have made roughly $10,000!

Le Joaillier Fine Jewelry received over 50 responses! They said most of them converted, generating around $10,000!! They spent $2,953.74 with postage included for an ROI of 239%!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other jewelry businesses!