Jewelry Direct Mail Advertising Case Study
Mailer Design The Situation
Gold Vampire is a jewelry buyer located in Mesa, Arizona. They solicited PostcardMania’s marketing services in order to attract customers for their holiday sale.
The Solution
Design: A postcard marketing campaign targeting Mesa residents, featuring:
- Professionally developed graphics including a company logo along with an image of the store and jewelry
- Large, brightly colored font that attracts the eyes of the reader
- Special offers to entice potential customers
- Easy to read contact information
- An invitation to the annual holiday sale
Mailing List: Mesa residents
Mailing Schedule: 2,500 6” x 8.5” postcards mailed
The Results
Gold Vampire made around $15,000 during their holiday sale which they attribute to the postcard campaign!
Gold Vampire made around $15,000 during their holiday sale this year which far surpasses their earnings from last year’s sale. They attribute this increase in revenue to the postcard campaign! GV representatives believe that the key to the campaign’s success was the mailing list along with their special give-away offer.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other jewelry stores!