The Situation

Smith’s Janitorial Supply set out to help as many companies with their products as possible. They came to PostcardMania to utilize our bulk mail campaigns to do so.

The Solution

Our marketing experts worked with Smith’s Janitorial Supply to develop a direct mail campaign that targeted small businesses.

Their direct mail campaign delivered results because:

  • Their postcard’s white background coupled with the array of light colors give it a hygienic, clean feel
  • The coupon for their already economically efficient products pushes the recipient towards a purchase
  • The call to action and contact information highlighted in the bright orange is impossible to miss

The Results

5 new clients and $3,500 in immediate revenue!

They’ve received about 15 responses and about 5 have converted into sales! They made $3500 in immediate revenue, plus those new customers will likely continue to order from them regularly which will increase the return on investment from the campaign as time goes by!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other janitorial suppliers!

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