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The Situation

Value Insurance is a life insurance agency located in Laplace, LA a rural area just outside of New Orleans. They called PostcardMania for assistance finding new clients.

The Solution

Our marketing consultants have helped more than 4,500 insurance providers market their businesses. We suggested a revenue-generating postcard campaign to generate new policies and clients for Value Insurance.

Heres what made their insurance postcard so effective:

  • The headline makes it immediately clear what the postcard is about
  • The family photo helps remind recipients why life insurance is important (to make things easier on your family!)
  • The red and light blue color palette really pops
  • Bullet points explain the BENEFITS of buying their life insurance

Value Insurance provided their own mailing list of 5,000 records around their office. We recommend mailing to prospects at least three times, but this insurance agency was pleased with their response after mailing just once!

The Results

$2,400 in immediate revenue

Value Insurance received 12 responses right away from their postcards, generating $2,400 in immediate revenue for their business!

CSID: 3769