TLC Insurance Group wanted to host a fun event a dinner with live music and dancing to introduce a new product to their clients. They called PostcardMania for help getting people interested in attending.
Our marketing consultants created a postcard for the insurance group that would appeal to their prospects. Heres why it was effective:
TLC Insurance Group sent the postcard out to 3,000 of their existing clients and invited them to bring their friends. People are 12 times more likely to buy from a business of which theyre already a customer, according to a Marketing Metrics study. And Neilsen research shows consumers are 4 times more likely to buy from a business thats been referred by a friend.
We recommend sending out multiple mailings, but the insurance company got a great response from just one!
1,722.2% return on investment!
The postcard and the event were a huge success! TLC Insurance Group had 120 people attend the dinner, and those leads eventually generated $30,000 for their business! The campaign cost the insurance company $1,741.16, which means they got a 1,722% return on their investment!