The Situation

Right Plan For You provides Medicare solutions to people turning 65. The agency wanted to switch up their marketing efforts during COVID-19, so they called PostcardMania for help reaching out to people who could use their services and expertise.

The Solution

Design: The postcard includes:

  • Common questions about Medicare aimed at the recipient who might be confused about the topic.
  • Colorful design and graphics giving the postcard an eye-catching edge.
  • A clear call to action in order to direct the recipient to get in touch with an agent.

They mailed 15,000, 6” x 8.5” postcards to seniors ages 65-85 in the Houston area.

The Results

15-20 responses so far and converted 9 into new clients!

According to Right Plan For You, they had a great response! They received 15-20 responses after mailing 15,000 postcards. They converted about 9 into new clients. This business saw big results from our Everywhere Small Business product as they received 795 clicks to their website via Google ads.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance services!

CSID: 32287