The Senior Resource Center in Pinson, AL, offers counseling and supplemental insurance to seniors and disabled people who use Medicare for their health insurance needs. They contacted PostcardMania for help reaching out to people who could use their services and expertise.
With the help of our marketing consultants, the Senior Resource Center created a campaign that would target seniors about to turn 65, who would likely need assistance navigating their Medicare options.
Heres why it was so successful:
The Senior Resource Center purchased a mailing list of 2,500 records of seniors whose 65th birthdays were approaching, and mailed the card to each prospect twice.
$4,000 in immediate revenue
The postcard got 20 responses for the Senior Resource Center, and those leads generated $4,000 in revenue and thats not even considering potential future policies and referrals!