The Situation

Gary Atwood is the owner of Atwood Insurance Services in Rockford, MI. He wanted to increase the number of his Medicare clients, so he reached out to PostcardMania for help with his marketing.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included a simple but professional design that gets his message clearly across.

Then we shipped 5,000 postcards to Gary, and he distributed them to members of his local community over 65 who are in need of Medicare. With over 20 years of combined experience in the insurance industry, Atwood Insurance Agency staff were able to use this postcard to market their services and help those who may feel signing up for Medicare is a confusing or difficult process.

 

The Results

They generated $22,500 in revenue!

As a result, he received 10 responses and converted half of them. Each client generates $450 a year, so they initially made $2,250 and over the next 10 years anticipate generating a total of $22,500 in revenue. Since Gary invested $486 on this campaign, his ROI is 363% and his potential ROI in 10 years amounts to 4,525%!

Since achieving this success, he has ordered another 10,000 postcards!

CSID: 57536