The Situation

LTC Insurance Specialists, based in Orlando, FL, focuses on providing information, education and answers to individuals with personal insurance questions. In a competitive insurance market, they sought to attract more clients and contacted PostcardMania for a strategic direct mail marketing campaign.

The Solution

PostcardMania developed an effective direct mail campaign around a 6 x 8.5 postcard featuring:

  • Credible Design: The postcard included a visually appealing layout to capture attention with colors and copy that suggests credibility.
  • Service Information: Detailed descriptions of what they offer and what you won’t have to worry about.
  • Strong Call to Action: Encouraging recipients to contact them for more information.
  • Contact Information: Easy-to-find contact details for immediate response.

The campaign targeted 18,000 households in the Orlando area using Every Door Direct Mail (EDDM), a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate!

The Results

They generated $36,000 in revenue!

This campaign helped LTC Insurance Specialists to be in front of their target audience when it mattered most, delivering substantial results:

  • Responses: 25 recipients responded to the postcards.
  • Conversions: 18 responses were converted into clients, generating $36,000 in revenue.
  • Return on Investment (ROI): With a total investment in the campaign of $10,834, LTC Insurance Specialists achieved an impressive ROI of 232%!

Encouraged by these results, LTC Insurance Specialists plans to continue utilizing direct mail as a key component of their marketing strategy with PostcardMania.

Interested in getting started on your own campaign? Get in touch with a marketing consultant today!

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