INSURANCE SERVICES CASE STUDY
Germain Insurance Agency
GIA receives 3-6 calls per mail drop and converts over 50% those calls into sales!
INSURANCE SERVICES CASE STUDY VIDEO
Germain Insurance Agency
The Situation
Germain Insurance Agency is located in Minneapolis, Minnesota. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.
The Solution
Design: A postcard marketing campaign targeting homeowners in the Minneapolis area that are organized by insurance expiration dates, featuring:
- Professionally developed graphics including a company logo and an image of an insurance agent
- Large font that attracts the eyes of the reader
- A special offer to entice potential clients
- Feedback from a satisfied customer
- Easy to read contact information accompanied by a call to action
Mailing List: A list of homeowners in the Minneapolis area organized by insurance expiration dates
Mailing Schedule: 6,000 4.25” x 6” postcards mailed in bi-weekly, 600-count mail drops
The Results
GIA receives 3-6 calls per mail drop and converts over 50% those calls into sales!
GIA receives 3-6 calls per mail drop and converts over 50% those calls into sales! Officials from the company say that that the campaign has helped tremendously when it comes to establishing their target market.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agencies!
