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The Situation

Chase Wingate is an insurance agent with the Peter P. Briggs Insurance Agency Inc. in Mattapoisett, MA. The company is known for providing insurance to residents in the Mattapoisett and Southeastern Massachusetts area, including auto, flood, home, yacht, business, and life insurance. Chase needed to gain more clients looking for insurance coverage, so he reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6 x 8.5 inches postcard that included the following features:

  • An eye-catching photo on the front of the card, which encourages the recipient to want to turn over the card to learn more
  • A professional photo of Chase Wingate, the insurance agent, and a personal note from him that encourages the prospect to call for a quote
  • Personalization on the back of the card that includes the recipient’s first name, which grabs their attention

Chase mailed out 5,701 postcards to both a provided list of his contacts and a consumer mailing list that targeted residents in the local area.

The Results

He generated 25 responses, $7,500 in revenue, and he expects to make $37,500 more in the coming years!

As a result, 25 people responded and he generated $7,500 in revenue! Chase anticipates the lifetime value of these clients is $37,500.

Peter P. Briggs Insurance Agency, Inc. has been mailing with PostcardMania since 2021 and has continued their direct mail marketing efforts to bring in more leads for their business.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agents.

CSID: 46746