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The Situation

Robert Campbell with RBC Insurance Services, Inc. is a Medicare insurance agent located in Lake Lure, NC. He was looking for ways to bring in new clients interested in his services, so he came to PostcardMania for marketing assistance.

The Solution

PostcardMania created a 4.25 x 6 inches business reply mailer that encouraged the recipient to enroll in Medicare through Robert. The card had a strong call to action on the front that said, “Please Open Immediately!” and “Please Respond Within 5 Days” to grab the recipient’s attention and cause them to respond.

The card also included a convenient form that the prospect could easily fill out and return for free to sign up for Medicare.

Robert mailed out these cards to a consumer mailing list that targeted people turning 65 in July-December 2022 and lived in specific zip codes in North Carolina and South Carolina.

The Results

He generated 375 responses, converted 86 of them, and made $60,200 in revenue!

Robert received 375 responses and 86 of them became clients! As a result, he generated $60,200 in revenue.

His initial investment in this direct mail campaign was only $3,495, so his return of $60,200 is overwhelmingly impressive and amounts to an ROI of 1,622%.

Robert has been doing direct mail marketing with PostcardMania since 2014 and has continued sending out mailers. He is looking forward to even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agents.

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