The Situation

First Fidelity NC LLC provides insurance policies to Jamestown, North Carolina. They wanted to run a Medicare-oriented campaign and came to PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign using a Business Reply Card (BRC) to target people about to qualify for Medicare. Using a BRC helped contribute to the results, as the only way to respond to this message is to fill it out and send it back – perfect for older generations not accustomed to technology.

First Fidelity NC LLC’s design included:

  • A headline immediate communicating their message and creates a sense of urgency
  • Copy that explains their service offer
  • Space to fill in their information

The biggest reason for this campaign’s success was their selected mailing lists. They purchased three consumer mailing lists that targeted people turning 65 from August to December of the same year in multiple zip codes around North Carolina. This ensured that every recipient would be particularly receptive to their messaging since you become eligible the second you turn 65.

The timing of this campaign was also critical in its success. Their mailings went out starting in December and continued in March, and May. These different dates targeted people several months before their birthdays, ensuring that the urgency created in the copy would be substantiated by the time of the year that it was. But, they had enough time to hold onto the card and reply to their leisure, which also helped boost response rates.

The Results

Generated an immediate $20,000!

Generated an immediate $20,000! 

First Fidelity NC LLC had around 70-80 people respond to their card. Of those, they wrote 40 new policies, generating an immediate income of over $20,000. They only spent $3,335.51 on this campaign, resulting in a 500% return on their investment (ROI)! In addition, every year these clients stay signed-up, he will earn an additional $225 a year per client; continuing to increase their ROI.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance businesses!

CSID: 39690