The Situation

Jill Wedeles is an Allstate Insurance Co agent located in Fort Myers, Florida. She was looking for a better way to introduce local condo owners to her insurance policies, which cover second homes and their various uses (such as a long-term, short-term or seasonal rentals), so she reached out to PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram, and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Jill Wedeles Allstate Insurance Co’s postcard design included:

  • A headline that immediately communicates the card’s message
  • A bright color scheme sure to get every recipient’s attention
  • A glowing 5-star review from a previous client

Jill Wedeles’s mailing list was a key component of her success. She purchased a consumer list of condo absentee owners in different areas of Fort Myers. Targeting condo owners who purchased it as an investment property ensured that every recipient was especially receptive to her messaging.

The mailing schedule also helped bring in a steady trickle of business for her. She mailed out the 8,500 postcards over 13 weeks to different areas; this consistency ensured she hit a variety of condo complexes.

The Results

Increased monthly revenue by $10,000!
Digital Ad Network Ad Displays Clicks
Google 135,868 1,086
Facebook/Instagram 8,001 125

Increased monthly revenue by $10,000!

Jill Wedeles Allstate Insurance Co brought in 20-30 new insurance policies from the postcard — she estimates these policies will generate approximately $10,000 a month!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance businesses!

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