The Situation

We Insure Grantham Insurance is an insurance agency located in Dunnellon, FL. Sheila, the agency owner, was looking for a way to bring in more clients, so she came to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a postcard that included the following features:

  • A free quote and a drawing to win a gift card
  • A large and bold headline that grabs the prospect’s attention
  • A picture of the owner to increase trust
  • A list of benefits, such as affordable rates, dedicated service, and savings with a bundle

They mailed 5,000 postcards in April to a resident/occupant list that targeted all residents in a 5-mile radius around the business location, which saved Sheila a bit of money on postage.

The Results

She generated 30 responses, converted 15 of them, and made $13,500 in revenue!

The mailing brought in 30 responses, Sheila converted 15 of them, and she generated $13,500 in revenue. Since Sheila spent a total of $2,102, her ROI is an impressive 542%! The lifetime value of each client is $900, so they are expecting this revenue to increase over the next 3 years to about $27,000.

This was We Insure Grantham Insurance’s first mailing with PostcardMania, and they were so impressed with the results that they ordered another 5,000 postcards and are excited to see what new clients they will bring in moving forward.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agencies.


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