The Situation

Integrity Insurance is a Tax Service located in Cumming, GA. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign with the focal point being they are the local tax authority in the area. Their imagery of someone calculating taxes does a good job of12000 communicating the service.

Integrity Insurance’s campaign included:

  • Marketing copy that details their experience
  • An offer for $20 off the tax preparation

Because Integrity Insurance was trying to establish themselves as the neighbor tax service, they needed to target local consumers that may not have an established tax service yet. So, their list targeted homes nearby with families with a length of residence of less than a year to get their company in front of those who may need a new accounting service.

They lit the same list of 4,000 houses 3 times each, which is plenty of time for a new family to make a decision about how they’re going to select their tax guys.

The Results

So far, they have made roughly $10,000!

Integrity Insurance didn’t track super well but they received anywhere from 50-75 responses which generated approximately $10,000!! They spent $4,710.40 on the campaign for a 112% return on their investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other accounting businesses!

Call or Text a Marketing Consultant 1-800-628-1804
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