The Situation

Hometown Insurance Agency is an insurance company located in Broken Arrow, OK. They needed a way to bring in more clients, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • An offer for a free quote
  • A positive five-star review from a satisfied customer
  • A professional photo of the owner, Mike Ward
  • A strong call to action in a bright yellow color to grab the recipients’ attention

Hometown Insurance Agency distributed 1,500 of these postcard on their own in the Broken Arrow, OK area.

The Results

They made $50,000 in revenue, an ROI of 7,604%!

As a result, they received 10 responses and converted all of them, making $50,000 in total revenue. Hometown Insurance Agency invested $649 on this direct mail marketing campaign, so their return on investment (ROI) amounts to an incredible 7,604%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agents.


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