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The Situation

Fred Mangrum is a medical insurance agent located in Bedford, TX. He needed to gain more clients looking for Medicare coverage, so he reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 4.25 x 6 inches postcard that included the following features:

  • An offer of a free quote
  • A five-star review from a satisfied client
  • A professional headshot of Fred, which helps increase trust with the prospect
  • A list of benefits of his services on the back of the postcard
  • A website address where the recipient could find more information

Fred mailed 7,390 postcards to a consumer mailing list that targeted people turning 65 in the coming months and living within an 8.68-mile radius around his home in Bedford, TX. The cards were sent out on a monthly mailing schedule and each mailing contained about 1,100 postcards.

The Results

They converted all 16 responses and generated $8,000 in revenue!

Fred received 16 responses and converted all of them, bringing in a total of $8,000 in revenue! His upfront investment amounted to $3,879, so his total return on investment comes to 106%, which is more than double what he spent on the postcards.

Since then, Fred has ordered another 19,000 postcards and is excited to see his future results.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agents.

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