Fred Mangrum is a medical insurance agent located in Bedford, TX. He needed to gain more clients looking for Medicare coverage, so he reached out to PostcardMania for marketing help.
PostcardMania designed a 4.25 x 6 inches postcard that included the following features:
- An offer of a free quote
- A five-star review from a satisfied client
- A professional headshot of Fred, which helps increase trust with the prospect
- A list of benefits of his services on the back of the postcard
- A website address where the recipient could find more information
Fred mailed 7,390 postcards to a consumer mailing list that targeted people turning 65 in the coming months and living within an 8.68-mile radius around his home in Bedford, TX. The cards were sent out on a monthly mailing schedule and each mailing contained about 1,100 postcards.
They converted all 16 responses and generated $8,000 in revenue!
Fred received 16 responses and converted all of them, bringing in a total of $8,000 in revenue! His upfront investment amounted to $3,879, so his total return on investment comes to 106%, which is more than double what he spent on the postcards.
Since then, Fred has ordered another 19,000 postcards and is excited to see his future results.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agents.