Home Service Direct Mail Case Study: Hometown Water Solutions

The Situation

Hometown Water Solutions is a water treatment contractor located in White House, TN. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a mystery postcard offering a $25 Lowe’s Gift Card when a QR code was scanned or when they called in. The QR code took prospects to a landing page where they entered their contact information to receive the gift card.

Hometown Water Solution’s postcard design was very different from a normal campaign and included:

• A mystery offer for a free $25 Lowe’s gift card
• A QR code which can be scanned by any smartphone taking the prospect to a landing page to claim their offer

Because Hometown Water Solutions sells water treatment solutions that are installed into the home for a longer period of time, they needed to target homeowners instead of renters. So, they used a mailing list of local homeowners to laser target only the most qualified prospects for their service.

The Results

So far, they have made roughly $30,000!

Hometown Water Solutions has received over 600 responses from this campaign – 5 have closed so far for a total revenue of approximately $30,000! They spent $2,447 including postage. That’s a 1,126% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services businesses!