The Situation

Hometown Water Solutions is a water treatment contractor located in White House, TN. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a mystery postcard offering a $25 Lowe’s Gift Card when a QR code was scanned or when they called in. The QR code took prospects to a landing page where they entered their contact information to receive the gift card.

Hometown Water Solution’s postcard design was very different from a normal campaign and included:

  • A mystery offer for a free $25 Lowe’s gift card
  • A QR code which can be scanned by any smartphone taking the prospect to a landing page to claim their offer

Hometown Water Solutions decided to use a New In Town program,  which automatically send new movers in a service area a postcard and introduces your business. This works well for this campaign since they install water treatment systems into homes, and new homeowners would be receptive to their new home producing clean water.

The Results

They spent $2,447 with postage included, and so far, they have made roughly $30,000. That’s a 1,126% ROI!

So far, they have made roughly $30,000!

Hometown Water Solutions has received over 600 responses from this campaign – 5 have closed so far for a total revenue of approximately $30,000! They spent $2,447 including postage. That’s a 1,126% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services businesses!

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