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The Situation

Decker Home Improvement is a team of renovation experts in Greer, South Carolina. They specialize in a variety of jobs including carpentry, plumbing, remodeling, roofing, and electrical services. They called PostcardMania to help them find new customers and boost their revenue!

The Solution

PostcardMania helped them start a marketing campaign that combined professionally designed postcards with online follow-up ads on Google, Facebook, and Instagram using Everywhere Small Business.

Design: The postcard includes:

    • Colorful design and copy so that the postcard stands out in the mail.
    • Photos of the contractors and their signature pink dumpster, providing added transparency and recognition to their home improvement business.
    • Four discounted offers using the postcard, creating more incentive for the recipient to quickly respond.
    • A clear call to action with their phone number in big font, directing the recipient to get in touch.

They mailed 4,000 postcards three separate times to all residents in Greer, particularly focusing on single-family homeowners with a median income of $100,000.

The Results

…they received 15 unique calls and 1,613 clicks to their website!

Although some of their projects have been put on hold due to COVID-19, they saw an encouraging response! They tracked 15 calls and provided 15 estimates on their services, indicating a busy return once things are up and running! This home improvement business also received 1,613 clicks to their website from combined Google and Facebook ads using PostcardMania’s Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home improvement services!

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