Home Remodeing Direct Mail Case Study: Seal-A-Deck

The Situation

Seal-A-Deck is a deck-specialized contractor located in Peabody, MA. They were looking for a creative way to let every nearby resident know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that covered an entire community’s mailing route. It features a beautiful picture of his previous work, a common item included in successful home servicing campaigns.

Seal-A-Deck ‘s postcard design included:

• A headline that speaks to any homeowner looking to improve their home
• 3 different money-saving coupons for multiple services
• A bulleted list of everything that could be wrong with their deck that they should get checked out with the free quote he offers

Because Seal-A-Deck sells deck services that are installed directly into a home to improve its value, they needed to target a community of people that truly care about what their house looks like. So, their EDDM mailing list targeted an entire beautiful community that would be receptive to their messaging.

The Results

So far, they have made roughly $40,000!

Seal A Deck received around 25-30 responses! About 1/3rd of them converted, generating approximately $40,000!! They spent $22,491.60 with postage included, and so far it’s a 205% ROI!!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services businesses!