Boardwalk Floor Services is a flooring business located in East Rockaway, NY. They needed a way to let the surrounding residents know about their hardwood floor refinishing and repairs, so they came to PostcardMania for marketing assistance.
PostcardMania created a postcard that included the following features:
- Offer for $149 off any job over 500 square feet
- A call to action for the recipient to schedule a floor service
- A list of benefits including a 1-year warranty, boost the interior of the home, affordable prices, and flexible scheduling
- A five-star review from a happy customer
The postcard also included a QR code that when scanned brought the prospect to a web page with more information.
Boardwalk Floor Services mailed out 2,000 postcards to a resident/occupant mailing list that targeted residents living in a .42-mile radius around the store in East Rockaway, NY. They mailed all of them at once in the month of July.
They received 4 responses and generated $8,500 total!
They received 4 responses, converted 2, and made $8,500 in revenue! The QR code was also scanned by 6 people.
Since they spent $2,057 on this direct mail campaign, their ROI totals 313%, which is impressive for a one-time mailing.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other flooring companies.