The Situation

Boardwalk Floor Services is a flooring business located in East Rockaway, NY. They needed a way to let the surrounding residents know about their hardwood floor refinishing and repairs, so they came to PostcardMania for marketing assistance.


The Solution

PostcardMania created a postcard that included the following features:

  • Offer for $149 off any job over 500 square feet
  • A call to action for the recipient to schedule a floor service
  • A list of benefits including a 1-year warranty, boost the interior of the home, affordable prices, and flexible scheduling
  • A five-star review from a happy customer

The postcard also included a QR code that when scanned brought the prospect to a web page with more information.

Boardwalk Floor Services mailed out 2,000 postcards to a resident/occupant mailing list that targeted residents living in a .42-mile radius around the store in East Rockaway, NY. They mailed all of them at once in the month of July.

The Results

They received 4 responses and generated $8,500 total!

They received 4 responses, converted 2, and made $8,500 in revenue! The QR code was also scanned by 6 people.

Since they spent $2,057 on this direct mail campaign, their ROI totals 313%, which is impressive for a one-time mailing.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other flooring companies.


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