Aqua Blue Pressure Wash, located in Portage, MI, was looking to expand their customer base so they reached out to PostcardMania for help with their marketing.
PostcardMania created a 4.25 x 6 inch postcard that included the following features:
- Two offers for a discount on pressure washing services
- A photo that grabs the recipient’s attention
- A QR code that takes the recipient right to the companpan website for more information
- A list of benefits on the back of the card
Aqua Blue Pressure Wash mailed a total of 6,000 postcards in two separate mailings of 3,000 pieces. They used a resident/occupant mailing list to target homes in the local area near their base of operations.
They made $6,000 after 2 mailings!
As a result, they received 19 responses and converted 10 of them, generating $6,000 in revenue. With a small upfront investment of $1,958, they were able to achieve a good return on their investment of 206%! Many of their customers schedule repeat services, so they also expect to generate more revenue in the future from these new clients.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for pressure washing companies.