The Situation

Aqua Blue Pressure Wash, located in Portage, MI, was looking to expand their customer base so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania created a 4.25 x 6 inch postcard that included the following features:

  • Two offers for a discount on pressure washing services
  • A photo that grabs the recipient’s attention
  • A QR code that takes the recipient right to the companpan website for more information
  • A list of benefits on the back of the card

Aqua Blue Pressure Wash mailed a total of 6,000 postcards in two separate mailings of 3,000 pieces. They used a resident/occupant mailing list to target homes in the local area near their base of operations.

The Results

They made $6,000 after 2 mailings!

As a result, they received 19 responses and converted 10 of them, generating $6,000 in revenue. With a small upfront investment of $1,958, they were able to achieve a good return on their investment of 206%! Many of their customers schedule repeat services, so they also expect to generate more revenue in the future from these new clients.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for pressure washing companies.

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