HOME SERVICES SERVICES CASE STUDY
Foundation Crack Repair
They generated $32,000 in revenue!
Campaign Info
Revenue Generated
HOME SERVICES SERVICES CASE STUDY VIDEO
Foundation Crack Repair
The Situation
Foundation Crack Repair is a home repair company located in Patchogue, NY. They wanted to advertise their services in the local community in order to generate more revenue, so they reached out to PostcardMania for help.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to the website for more information
- An offer for a free in-home evaluation
- Photos of their work in order to grab the prospect’s attention
- A list of available services on the back of the card
Foundation Crack Repair mailed 12,000 postcards to a consumer mailing list that targeted single-family homes in the local area. All of the cards were mailed at once.
The Results
They generated $32,000 in revenue!
As a result, they received 8 responses and converted all of them. These new jobs generated $32,000 in revenue for them. Since they invested $7,804 in this direct mail campaign, their return on investment amounts to 310%!
