The Situation

Foundation Crack Repair is a home repair company located in Patchogue, NY. They wanted to advertise their services in the local community in order to generate more revenue, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A QR code that when scanned goes to the website for more information
  • An offer for a free in-home evaluation
  • Photos of their work in order to grab the prospect’s attention
  • A list of available services on the back of the card

Foundation Crack Repair mailed 12,000 postcards to a consumer mailing list that targeted homes in the local area. All of the cards were mailed at once.

The Results

They generated $32,000 in revenue!

As a result, they received 8 responses and converted all of them. These new jobs generated $32,000 in revenue for them. Since they invested $7,804 in this direct mail campaign, their return on investment amounts to 310%!

 

CSID: 59137