The Situation

Brotherhood Property Maintenance is a home services organization located in Falconer, New York. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.

The Solution

Design: A postcard marketing campaign targeting all single-family homes in the Falconer area, featuring:

  • Professionally developed graphics including a company logo and an image of a worker blowing leaves
  • Large font that attracts the eyes of the reader
  • A limited-time special offer to entice potential customers
  • Easy to read contact information

Mailing List: All single-family homes in the Falconer area

Mailing Schedule: 2,500 4.25” x 6” postcards mailed simultaneously

The Results

BPM received 200 phone inquiries after their initial mail drop and 32% of those callers were converted to customers. As a result, BPM saw a weekly revenue increase of $3,500 during their fall season!

BPM received 200 phone inquiries after their initial mail drop and 32% of those callers were converted to customers. As a result, BPM saw a weekly revenue increase of $3,500 during their fall season!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services companies!

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