Home Services Direct Mail Advertising Case Study: Brotherhood Property Maintenance
Mailer Design The Situation
Brotherhood Property Maintenance is a home services organization located in Falconer, New York. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.
The Solution
Design: A postcard marketing campaign targeting all single-family homes in the Falconer area, featuring:
- Professionally developed graphics including a company logo and an image of a worker blowing leaves
- Large font that attracts the eyes of the reader
- A limited-time special offer to entice potential customers
- Easy to read contact information
Mailing List: All single-family homes in the Falconer area
Mailing Schedule: 2,500 4.25” x 6” postcards mailed simultaneously
The Results
“BPM received 200 phone inquiries after their initial mail drop and 32% of those callers were converted to customers. As a result, BPM saw a weekly revenue increase of $3,500 during their fall season!”
BPM received 200 phone inquiries after their initial mail drop and 32% of those callers were converted to customers. As a result, BPM saw a weekly revenue increase of $3,500 during their fall season!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services companies!