The Situation

GMS Decorative Concrete provides concrete and hardscapes for homes in the Nashua, NH area. They needed a good way to advertise their services in the local community in order to generate more revenue, so they reached out to PostcardMania for help.

The Solution

GMS Decorative Concrete signed up for an Everywhere Small Business marketing campaign that combines postcards with digital ads on Google and Facebook/Instagram.

The 6 x 8.5 inch postcard included the following features:

  • An offer for $200 off a project
  • A five-star review from a happy customer on the back of the card, which helps increase trust
  • A list of benefits on the back of the card
  • Photos of their work
  • A bold design with bright colors that helps capture the attention of the prospect

They mailed 10,476 postcards to a resident/occupant mailing list that targeted residents in specific areas that might need work on their homes. At the same time, the digital ads ran in front of prospects to help bring them back to the website.

The Results

They generated $32,000 in revenue!

As a result, they received 4 responses and converted all of them, generating $32,000 in revenue. Since they invested $10,221 in this campaign, they achieved an ROI of 213%.

CSID: 59141