The Situation

Tri County Foam Insulation & Concrete Lifting is a foam insulation contractor located in Alexandria, Minnesota. They solicited PostcardMania’s marketing services in order to lure in new customers and increase revenue.

The Solution

Design: A postcard marketing campaign targeting all single-family residents of Alexandria, Minnesota, featuring:

  • Professionally developed graphics including company logos, before and after photos, and an image of a worker applying foam insulation to a wall
  • Large font that attracts the eyes of the reader
  • A list of the services that Tri County has to offer along with the benefits that customers can expect once the insulation process is complete
  • Easy to read contact information coupled multiple calls to action

Mailing List: All single-family residents of Alexandria, Minnesota

Mailing Schedule: 60,000 postcards mailed in three monthly mail drops of 20,000

The Results

“Tri County received 75 responses from this campaign which they converted into 39 estimates and 22 invoices. Overall they earned $41,699 in revenue!"

Tri County received 75 responses from this campaign which they converted into 39 estimates and 22 invoices. Overall they earned $41,699 in revenue! Management at Tri County credits the success of this campaign to the postcard’s design as well as their sales team’s swift response to each and every lead.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services organizations!

Call or Text a Marketing Consultant 1-800-628-1804
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