HOME SERVICES SERVICES CASE STUDY
Light Up Nashville
They generated $27,500 in revenue!
Campaign Info
Revenue Generated
HOME SERVICES SERVICES CASE STUDY VIDEO
Light Up Nashville
The Situation
Light Up Nashville is an outdoor lighting installation company located in Madison, TN. They wanted to advertise their holiday lighting services, so they reached out to PostcardMania for help launching a direct mail marketing campaign.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to the website for more information
- An offer for a 10% discount
- A five-star review from a happy customer
- Photos of beautiful holiday lighting jobs they have completed in the past
Light Up Nashville mailed 11,175 postcards to a consumer mailing list that targeted homes valued at $1.5 million or more in specific neighborhoods around the Nashville area.
The Results
They generated $27,500 in revenue!
As a result, they received 15 responses and converted 5 of them, which generated $27,500! With an upfront investment of $10,390, they achieved an ROI of 165%.
