Molly Maid

The Situation

Molly Maid, a house cleaning and maid service, set out to land more clients. They came to us to utilize our bulk mail campaigns in order to target prospects in the area.

The Solution

Our marketing experts worked with Molly Maid to develop a direct mail campaign that targeted upper-middle class residents of Lanham, MD.

Their direct mail campaign delivered results because:

• The “FREE ESTIMATE” and “$25 OFF” coupons perk interest in someone with a messy home
• They build credibility by providing photos of their cleaning crew in action and a 5-star review
• The marketing copy details the health and financial benefits of using their services
• Easily locatable contact info make the next steps to getting prospects’ homes cleaned a piece of cake

The Results

15 calls and $1,100 in revenue!

15 calls and $1,100 in revenue this week alone!

On top of this short-term success, if these clients continue to order weekly cleaning services from Molly Maid, their long-term ROI will be through the roof!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other home service providers!