The Situation

Genesis Elevator Company is an elevator installation and repair company that services homes in Kennesaw, GA. They were looking for a way to expand their services in Florida, so they decided to reach out to PostcardMania for their marketing needs.

The Solution

PostcardMania designed a 6 x 8.5 inch yellow postcard that let recipients know about upcoming building code inspections and encouraged them to service the elevators in their homes.

The card was larger in size, so it stood out in a mailbox, and it also was a bright yellow color to attract attention. The postcard had a call to action on the front of the postcard to direct people to call them.

Genesis Elevator Company has done 5 mailings to increase their leads and revenue. One of the first mailings they did included 1,144 postcards, which resulted in 6 responses. Another one of their mailings included 1,837 postcards, which brought in 15 responses and 10 conversions.

The Results

They achieved an ROI of 3,292%!

Genesis Elevator Company generated $4,800 from the mailing of 1,144 cards, which was a return on investment of 482%.

Then the subsequent mailing of 1,837 cards performed even better and brought in $8,000 in revenue initially, and these new customers will bring in $50,000 over time. The most recent mailing they did cost $1,474, so their return on investment came to be 443% and over time it will be 3,292%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services companies.

CSID: 48662