Genesis Elevator Company is an elevator installation and repair company with headquarters in Kennesaw, GA. They were looking for a way to expand their services in Florida, so they decided to reach out to PostcardMania for their marketing needs.
PostcardMania designed a 6 x 8.5 inch yellow postcard that let recipients know about upcoming building code inspections and encouraged them to service their elevators.
The card was larger in size, so it stood out in a mailbox, and it also was a bright yellow color to attract attention. The postcard had a call to action on the front of the postcard to direct people to call them.
They generated 6 responses and $4,800 in revenue!
Genesis Elevator Company invested $825 on this campaign and brought in $4,800 in revenue, so their return on investment comes to an incredible 481%!
Since then, they have ordered over 5,000 more postcards and are looking forward to achieving even greater success in the future.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services companies.