The Situation

Handiman Service and Repair is a small home services organization based in Columbus, Indiana. They solicited PostcardMania’s marketing expertise in order to widen their customer base and increase revenue.

The Solution

Design: A postcard marketing campaign targeting homeowners in their area that meet target demographic goals featuring:

  • Professionally developed graphics including company logos and working man images
  • A detailed list of services provided
  • A special offer to entice potential business leads
  • Easy to read contact information

Mailing List: Homeowners with pools, household incomes of $60,000 or higher, residents of 35 years or more

Mailing Schedule: 1,000 6” x 11” postcards mailed simultaneously

The Results

All the new work that I’ve had over the last 6 months was from the last postcard mailer that I did with you guys. It was really effective and it filled up my schedule.

HSR received 6 phone calls which led to 3 job offers after the first mail drop. These projects generated a total $30,000 in revenue! These new customers referred HSR to their friends and the company is now working on a home remodel that was precipitated by those referrals!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services organizations!

CSID: 30102