Chad Jardine with Rocky Mountain Daylighting and Ventilation wanted to increase his company’s annual revenue, so he reached out to PostcardMania for help with his marketing.
PostcardMania designers created a 6 x 8.5 inch postcard included the following features:
- 3 different offers that included hundreds of dollars off different services
- A strong call to action to schedule a free in-home consultation
- A list of benefits
- A rich, colorful design with professional photos
Chad mailed 6,000 postcards total in increments of 2,000 cards every 3 weeks. They were mailed to homeowners living near Rocky Mountain Daylighting and Ventilation’s office location in Park City, UT.
They generated $8,000 in revenue!
As a result, 3 people responded to the direct mail campaign and Rocky Mountain Daylighting and Ventilation closed 2 of them, bringing in $8,000. Their investment was less than half of that at $3,420, so that bring the return on investment to 134%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for home services companies.