Home Services Direct Mail Advertising Case Study: Coronado Carpet and Stone

The Situation

Coronado Carpet and Stone is a floor restoration business that specializes in carpet and marble located in Coronado, CA. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard marketing campaign that targeted residents along specific carrier routes near their business. They included photos of their craftsmanship, a common feature in home servicing businesses.

Coronado Carpet and Stone’s postcard design included:

• A headline that immediately communicates the card’s message.
• A 10% off discount for their services.
• A bulleted list of their service’s benefits=

Because Coronado Carpet and Stone sells stone and carpet treatment services, they needed to target nearby residents that could use and afford their services. So, they used a mailing list of local residents in particular communities to laser target only the most qualified prospects for their service.

The Results

So far, they have made roughly $30,000!

Coronado Carpet and Stone has received over 15 jobs from this campaign so far for a total revenue of approximately $30,000! They spent $2,108.88 including postage. That’s a 1,322% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home servicing businesses!