Home Services Direct Mail Advertising Case Study: Coronado Carpet and Stone

The Situation

Coronado Carpet and Stone is a floor restoration business that specializes in carpet and marble located in Coronado, CA. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard marketing campaign that targeted residents along specific carrier routes near their business. They included photos of their craftsmanship, a common feature in home servicing businesses.

Coronado Carpet and Stone’s postcard design included:

• A headline that immediately communicates the card’s message.
• A 10% off discount for their services.
• A bulleted list of the benefits of professionally cleaned and restored stone tiles.

Because Coronado Carpet and Stone sells stone and carpet treatment services, they needed to target nearby residents that could use and afford it. So, they used a mailing list of local residents in particular communities to laser target only the most qualified prospects for their service, hitting each community twice with direct mail advertisements.

The Results

So far, they have made roughly $30,000!

Coronado Carpet and Stone has received over 15 jobs from this campaign so far for a total revenue of approximately $30,000, and they still have more postcards to mail! They mailed to each of their lists multiple times, which accounts for their success. Rarely do you get these kinds of results over a single mailing. They spent $2,108.88 including postage. That’s a 1,322% cash Return on their marketing Investment (ROI)!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home servicing businesses!