The Situation

360 Inspection Services is a landscaping company located in Chapel Hill, NC. They wanted to increase their annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer for 10% off a spring yard cleanup
  • A positive five-star review from a satisfied customer
  • A 100% guarantee to encourage the prospect to trust them and try out the services
  • A list of benefits on the back of the card
  • A QR code that can be quickly and easily scanned for more information

360 Inspection Services mailed 5,997 postcards to an Every Door Direct Mail mailing list that targeted residents in the local area. The postcards were mailed out in increments of about 500-800 pieces on a monthly mailing schedule.

The Results

They generated $16,600 in revenue!

As a result, 360 Inspection Services received 70 responses and converted 40 of them, which brought in $16,600 in revenue! Their upfront investment was $3,640, so their total return on investment comes to 356%.

Since the completion of this campaign, 360 Inspection Services has ordered another 6,000 postcards, and they are looking forward to achieving even greater results.

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