The Situation

Mobile Works Pressure Washing LLC is a home service located in Chambersburg, Pennsylvania. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted several different cities in Pennsylvania. They used photos of their handiwork, a common feature in other successful home services.

Mobile Works Pressure Washing LLC’s postcard included:

  • A variable data headline that uses the recipient’s first name to grab their attention
  • A $50 off coupon
  • A list of their services offered

Their mailing lists were a huge reason for the campaign’s success. They used consumer lists of 7 different Pennsylvania cities that were homeowners with a home market value of $300,000+ and a household income of $80,000+.

The Results

26 closed leads and an anticipated $16,300!

26 closed leads and an anticipated $16,300!

Mobile Works Pressure Washing LLC received 37 leads total, of those 26 closed. Their anticipated revenue from these leads is $16,300.

CSID: 38035