The Situation

HPI Building & Renovations is a handyman service located in Arnold, Maryland. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

HPI Building & Renovations’ postcard included:

  • A headline that immediately communicates the card’s message
  • A picture of the owner, giving the business a face
  • An offer for $50 off any project

The main reason for this campaign’s success was the consistency of their mailings. They mailed out around 2,000 – 5,000 postcards biweekly. This ensured everyone getting their postcards know about their services anytime they come up with a home improvement project.

Their provided mailing list also aided in this success. It was composed of homeowners and married couples with an income of at least $50,000. This group is the most likely to start home improvement projects and can afford them.

The Results

Constant flow of leads!

Constant flow of leads! 

HPI Building Renovations knows that the postcards have helped bring in a constant flow of leads since mailing!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other handyman services!

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